U. Gadiraju
Famous AuthorPublications
When Life Gives You AI, Will You Turn It Into A Market for Lemons? Understanding How Information Asymmetries About AI System Capabilities Affect Market Outcomes and Adoption
AI consumer markets are characterized by severe buyer-supplier market asymmetries. Complex AI systems can appear highly accurate while making costly errors or embedding hidden defects. While there have been regulatory efforts surrounding different forms of disclosure, large information gaps remain. This paper provides the first experimental evidence on the important role of information asymmetries and disclosure designs in shaping user adoption of AI systems. We systematically vary the density of low-quality AI systems and the depth of disclosure requirements in a simulated AI product market to gauge how people react to the risk of accidentally relying on a low-quality AI system. Then, we compare participants' choices to a rational Bayesian model, analyzing the degree to which partial information disclosure can improve AI adoption. Our results underscore the deleterious effects of information asymmetries on AI adoption, but also highlight the potential of partial disclosure designs to improve the overall efficiency of human decision-making.
Incentive-Tuning: Understanding and Designing Incentives for Empirical Human-AI Decision-Making Studies
AI has revolutionised decision-making across various fields. Yet human judgement remains paramount for high-stakes decision-making. This has fueled explorations of collaborative decision-making between humans and AI systems, aiming to leverage the strengths of both. To explore this dynamic, researchers conduct empirical studies, investigating how humans use AI assistance for decision-making and how this collaboration impacts results. A critical aspect of conducting these studies is the role of participants, often recruited through crowdsourcing platforms. The validity of these studies hinges on the behaviours of the participants, hence effective incentives that can potentially affect these behaviours are a key part of designing and executing these studies. In this work, we aim to address the critical role of incentive design for conducting empirical human-AI decision-making studies, focusing on understanding, designing, and documenting incentive schemes. Through a thematic review of existing research, we explored the current practices, challenges, and opportunities associated with incentive design for human-AI decision-making empirical studies. We identified recurring patterns, or themes, such as what comprises the components of an incentive scheme, how incentive schemes are manipulated by researchers, and the impact they can have on research outcomes. Leveraging the acquired understanding, we curated a set of guidelines to aid researchers in designing effective incentive schemes for their studies, called the Incentive-Tuning Framework, outlining how researchers can undertake, reflect on, and document the incentive design process. By advocating for a standardised yet flexible approach to incentive design and contributing valuable insights along with practical tools, we hope to pave the way for more reliable and generalizable knowledge in the field of human-AI decision-making.
From SERPs to Sound: How Search Engine Result Pages and AI-generated Podcasts Interact to Influence User Attitudes on Controversial Topics
Compared to search engine result pages (SERPs), AI-generated podcasts represent a relatively new and relatively more passive modality of information consumption, delivering narratives in a naturally engaging format. As these two media increasingly converge in everyday information-seeking behavior, it is essential to explore how their interaction influences user attitudes, particularly in contexts involving controversial, value-laden, and often debated topics. Addressing this need, we aim to understand how information mediums of present-day SERPs and AI-generated podcasts interact to shape the opinions of users. To this end, through a controlled user study (N=483), we investigated user attitudinal effects of consuming information via SERPs and AI-generated podcasts, focusing on how the sequence and modality of exposure shape user opinions. A majority of users in our study corresponded to attitude change outcomes, and we found an effect of sequence on attitude change. Our results further revealed a role of viewpoint bias and the degree of topic controversiality in shaping attitude change, although we found no effect of individual moderators.