Yuxin Chen
Publications
A/B Agent: A Self-Evolving Agent for Strategy Iteration in Industrial A/B Testing
Industrial recommendation strategy iteration heavily relies on large-scale A/B experimentation. Traditional tuning requires experts to repeatedly design strategies, configure experiments, analyze results, and adjust parameters, making the process labor-intensive and time-consuming. Meanwhile, valuable knowledge from historical experiments is often fragmented, making systematic reuse difficult through manual expert effort alone. Existing RAG agents partially alleviate this burden by retrieving prior strategies, but typically organize experience in a flat manner, overlooking the hierarchical relationships among business scenarios, recommendation stages, optimization objectives, and experimental contexts. This often results in mismatched retrieval and limited cross-scenario transfer, while preventing agents from continuously refining strategies and parameters through sequential A/B feedback. % To address these limitations, we propose A/B Agent, a closed-loop A/B agent for industrial recommendation strategy optimization. The framework comprises three tightly coupled core components: Historical Strategy Knowledge Organization, Autonomous Target-Aware Strategy Generation, and Experiment-Guided Strategy Self-Evolution. It organizes historical strategies into a hierarchical experience tree, retrieves transferable evidence through multi-path Tree-RAG to generate executable strategies, and continuously analyzes online A/B feedback to guide autonomous tuning and update the experience tree for self-evolution. Extensive offline and online evaluations demonstrate its effectiveness, including a 4.829% improvement in GMV in a real-world short-video e-commerce recommendation system while maintaining positive gains across all guardrail metrics.
ROCS: Request-Oriented Compute Sharing for Efficient Large-Scale Recommendation
Modern recommendation models gain prediction quality by scaling feature-interaction and sequence modules, but production cost constraints cap how far systems can scale. In this work, we propose Request-Oriented Compute Sharing (ROCS), a modeling and inference paradigm that exploits a unique property of recommendation inference: each user request is evaluated against many candidates, while request-side features are shared across candidates. ROCS defers request-candidate interactions as late as possible, isolates candidate-dependent representations, and evaluates substantial portions of the model once per request rather than once per candidate, significantly improving inference efficiency while maintaining or improving prediction quality. To realize this paradigm, we develop Generalized Layer Masking (GLM) to enforce candidate isolation in feature-interaction architectures, and Deep Cross Attention (DCA) to extend request-oriented sharing to sequence architectures. To support efficient GPU deployment, we co-design In-Kernel Broadcast Optimization (IKBO) that significantly accelerates ROCS model execution. Experiments on public benchmarks show that ROCS consistently improves the quality-efficiency tradeoff across recommendation backbones. On production-scale workloads, ROCS achieves up to a 3x QPS improvement on retrieval models without quality degradation and a 0.5% relative LogLoss improvement with a 50% QPS gain on a short-form video ranking model. ROCS has been deployed across large-scale recommendation systems spanning ads and organic surfaces, retrieval and ranking stages, and more than two orders of magnitude in inference complexity, delivering significant online gains at reduced infrastructure cost.
Atomic Intent Reasoning: Bringing LLM Semantics to Industrial Cross-Domain Recommendations
Cross-domain recommendation is a core problem in content-to-e-commerce platforms. Its objective is to leverage user interactions with content to infer potential purchasing intent on the e-commerce side, thereby enhancing conversion rates and commercial value. However, in real industrial scenarios, cross-domain recommendation faces multiple challenges: significant semantic gaps exist between different domains, and user cross-domain behavior sequences are often massive in scale and rich in noise. Although large language models (LLMs) possess powerful semantic understanding and reasoning capabilities, their millisecond-level inference latency makes direct application in online recommendation systems difficult. To address these issues, this paper introduces AIR (Atomic Intent Reasoning), an LLM-driven cross-domain recommendation framework designed for industrial-grade deployment. By migrating LLM inference to the offline phase and dynamically constructing user intent representations through efficient retrieval and composition during online operations, it achieves approximately 400* inference acceleration while maintaining semantic consistency. Experimental results across multiple public datasets demonstrate that our method achieves state-of-the-art performance in cross-domain recommendation tasks. Furthermore, large-scale online A/B testing conducted in Kuaishou E-commerce's real-world business scenarios shows that our approach delivers stable and significant improvements across multiple core business metrics, including a +3.446% increase in GMV, fully validating its effectiveness and practical value in industrial-scale recommendation systems.