Hao Jiang
Publications
OneReason Technical Report
Generative recommendation models in the OneRec family have been widely deployed in many real-world services, such as short-video, live-streaming, advertising, and e-commerce. However, these generative models can only benefit from the scaling advantage, while their reasoning ability is hard to activate, since we cannot construct meaningful Chain-of-Thought (CoT) sequences consisting of itemic tokens only. Inspired by the success of the reasoning-style ``think before answer'' paradigm in the LLM field, we conduct preliminary studies (i.e., OneRec-Think, OpenOneRec) to explore reasoning capability in generative recommendation. Nevertheless, we notice an unexpected phenomenon: the thinking mode does not show advantages over the non-thinking mode. Drawing insights from recent findings on CoT robustness in multi-modal language models, we argue that effective reasoning in recommendation rests on two factors: perception, the ability to ground itemic tokens in their underlying language semantics, and cognition, the ability to reorganize a user's behavior sequence into coherent latent interest points. We therefore propose OneReason, which includes: (1) strong itemic token perception in pre-training, (2) a three-level cognition-enhanced CoT format for recommendation tasks in SFT, and (3) a specialize-then-unify training recipe in RL to enhance the thinking ability.
Balancing Image Compression and Generation with Bootstrapped Tokenization
Despite progress in image tokenization, standard methods encode redundant information by mixing all granularities within each token, thus redundancy persists between tokens. The mix of information of different granularity also complicates the training of generators. This paper introduces SelfBootTok, a method that resolves this by cleanly decomposing information into global and local token groups. Through self-bootstrapped learning, the model predicts local details exclusively from global tokens, shifting the burden of visual details from the generator to the tokenizer. Consequently, our generator is far more efficient, requiring only global tokens and reducing computation by approximately 40%, while delivering superior reconstruction and generation. Moreover, this paradigm scales elegantly: by leveraging more data or parameters to self-supervise local representation learning, SelfBootTok achieves a new state-of-the-art gFID score of 1.56 using only 64 tokens.