Joel Z. Leibo
Famous AuthorPublications
Persona Generators: Generating Diverse Synthetic Personas at Scale
Evaluating AI systems that interact with humans requires understanding their behavior across diverse user populations, but collecting representative human data is often expensive or infeasible, particularly for novel technologies or hypothetical future scenarios. Recent work in Generative Agent-Based Modeling has shown that large language models can simulate human-like synthetic personas with high fidelity, accurately reproducing the beliefs and behaviors of specific individuals. However, most approaches require detailed data about target populations and often prioritize density matching (replicating what is most probable) rather than support coverage (spanning what is possible), leaving long-tail behaviors underexplored. We introduce Persona Generators, functions that can produce diverse synthetic populations tailored to arbitrary contexts. We apply an iterative improvement loop based on AlphaEvolve, using large language models as mutation operators to refine our Persona Generator code over hundreds of iterations. The optimization process produces lightweight Persona Generators that can automatically expand small descriptions into populations of diverse synthetic personas that maximize coverage of opinions and preferences along relevant diversity axes. We demonstrate that evolved generators substantially outperform existing baselines across six diversity metrics on held-out contexts, producing populations that span rare trait combinations difficult to achieve in standard LLM outputs.
Generative AI collective behavior needs an interactionist paradigm
In this article, we argue that understanding the collective behavior of agents based on large language models (LLMs) is an essential area of inquiry, with important implications in terms of risks and benefits, impacting us as a society at many levels. We claim that the distinctive nature of LLMs--namely, their initialization with extensive pre-trained knowledge and implicit social priors, together with their capability of adaptation through in-context learning--motivates the need for an interactionist paradigm consisting of alternative theoretical foundations, methodologies, and analytical tools, in order to systematically examine how prior knowledge and embedded values interact with social context to shape emergent phenomena in multi-agent generative AI systems. We propose and discuss four directions that we consider crucial for the development and deployment of LLM-based collectives, focusing on theory, methods, and trans-disciplinary dialogue.