Fan Zhou
Publications
Generative Optimization for Incentivized Advertising with Global Level Constraints
Incentivized advertising allocates monetary or virtual rewards to drive user engagement, where a key challenge is optimizing continuous incentive magnitudes under strict global constraints. This problem is complicated by high-frequency interactions, delayed feedback, and non-Markovian user dynamics such as fatigue, which limit the effectiveness of existing uplift modeling and constrained reinforcement learning approaches. To address these challenges, we propose GOAL, a constraint-aware generative framework that formulates incentive allocation as a conditional sequence generation problem. GOAL directly generates incentive magnitudes conditioned on user histories and system-level global pressure, and integrates a hierarchical causal state encoder to capture both local behavioral dynamics and long-range dependencies. To enable flexible constraint control, we introduce \textbf{S}afe \textbf{C}onstrained \textbf{P}olicy \textbf{O}ptimization (SCPO), which learns a single generative policy that generalizes across a spectrum of ROI constraints without retraining. Experiments on large-scale real-world data and a synthetic fatigue-aware environment show that GOAL improves long-term revenue and user retention while substantially reducing ROI violation rates compared to strong baselines.
Why Self-Inconsistency Arises in GNN Explanations and How to Exploit It
Recent work has observed that explanations produced by Self-Interpretable Graph Neural Networks (SI-GNNs) can be self-inconsistent: when the model is reapplied to its own explanatory graph subset, it may produce a different explanation. However, why self-inconsistency arises remains poorly understood. In this work, we first identify re-explanation-induced context perturbation as the direct cause of score variation. We then introduce a latent signal assignment hypothesis to explain why only some edges are sensitive to this perturbation, and analyze how conciseness regularization affects latent signal assignment. Given that self-inconsistent edges do not provide stable evidence for the model's prediction, we propose Self-Denoising (SD), a model-agnostic and training-free post-processing strategy that calibrates explanations with only one additional forward pass. Experiments across representative SI-GNN frameworks, backbone architectures, and benchmark datasets support our hypothesis and show that SD consistently improves explanation quality while adding only about 4--6\% computational overhead in practice.
Decompose to Understand, Fuse to Detect: Frequency-Decoupled Anomaly Detection for Encrypted Network Traffic
Network traffic anomaly detection represents a critical cybersecurity task, yet widespread encryption makes this task increasingly challenging. In response, image-based methods that model traffic as visual patterns have emerged as the dominant approach. However, this work pioneers the identification of a pervasive ``full-frequency'' characteristic and an associated limitation termed ``spectral mismatch'' within this paradigm. Specifically, while encrypted traffic exhibits prominent high-frequency components, mainstream reconstruction methods demonstrate an inherent bias toward learning low-frequency information. This fundamental mismatch results in incomplete representations that consequently degrade anomaly detection performance. To address this challenge, we propose FreeUp, a novel frequency-decoupled framework designed explicitly for encrypted traffic analysis. FreeUp decomposes traffic data into distinct low- and high-frequency bands, processing them through separate, dedicated branches along with a customized training strategy that ensures stable and independent frequency-specific learning. Furthermore, recognizing that simple reconstruction error proves inadequate for evaluating dual-branch architectures, we introduce an uncertainty-inspired fusion scoring mechanism. This mechanism quantifies the reconstruction uncertainty of the frequency-specific branches and dynamically integrates their outputs, yielding a more comprehensive and reliable anomaly score. Extensive experiments across multiple benchmarks demonstrate that FreeUp consistently outperforms state-of-the-art baselines. The code is available at https://github.com/ikun0124/FreeUp.