Jingyi Zheng
Publications
CHASM: Unveiling Covert Advertisements on Chinese Social Media
Current benchmarks for evaluating large language models (LLMs) in social media moderation completely overlook a serious threat: covert advertisements, which disguise themselves as regular posts to deceive and mislead consumers into making purchases, leading to significant ethical and legal concerns. In this paper, we present the CHASM, a first-of-its-kind dataset designed to evaluate the capability of Multimodal Large Language Models (MLLMs) in detecting covert advertisements on social media. CHASM is a high-quality, anonymized, manually curated dataset consisting of 4,992 instances, based on real-world scenarios from the Chinese social media platform Rednote. The dataset was collected and annotated under strict privacy protection and quality control protocols. It includes many product experience sharing posts that closely resemble covert advertisements, making the dataset particularly challenging.The results show that under both zero-shot and in-context learning settings, none of the current MLLMs are sufficiently reliable for detecting covert advertisements.Our further experiments revealed that fine-tuning open-source MLLMs on our dataset yielded noticeable performance gains. However, significant challenges persist, such as detecting subtle cues in comments and differences in visual and textual structures.We provide in-depth error analysis and outline future research directions. We hope our study can serve as a call for the research community and platform moderators to develop more precise defenses against this emerging threat.
AtomEval: Atomic Evaluation of Adversarial Claims in Fact Verification
Adversarial claim rewriting is widely used to test fact-checking systems, but standard metrics fail to capture truth-conditional consistency and often label semantically corrupted rewrites as successful. We introduce AtomEval, a validity-aware evaluation framework that decomposes claims into subject-relation-object-modifier (SROM) atoms and scores adversarial rewrites with Atomic Validity Scoring (AVS), enabling detection of factual corruption beyond surface similarity. Experiments on the FEVER dataset across representative attack strategies and LLM generators show that AtomEval provides more reliable evaluation signals in our experiments. Using AtomEval, we further analyze LLM-based adversarial generators and observe that stronger models do not necessarily produce more effective adversarial claims under validity-aware evaluation, highlighting previously overlooked limitations in current adversarial evaluation practices.