Emily Fox
Publications
MatrAIx: Simulating the World with 8.3 Billion Persona Agents
Human evaluation of AI systems and digital products is costly, slow, and difficult to scale. Offline evaluations are more scalable but often abstract away human diversity and interactive behavior. We therefore introduce MatrAIx, a population-scale simulated-user evaluation infrastructure for testing AI systems and digital products with heterogeneous users. MatrAIx has three core components: First, Persona 8B contains 8.3 billion persona records represented by 1,290 categorical dimensions. Records are either sampled from a dependency graph that preserves correlated attributes or derived from human-authored profiles. We release a quality-filtered coreset of approximately 1 million personas, comprising 599,847 human-grounded and 400,000 synthetic records. Second, the MatrAIx Playground provides four environments in which diverse users evaluate and interact with digital products: Survey, AI Chatbot, Web, and App. Third, MatrAIx provides 1,010 application tasks spanning more than 25 domains, including Commerce, Software, Finance, and Healthcare. We conducted 18,189 evaluation trials across eight representative tasks. Persona agents were powered by three LLMs: Claude Opus 4.8, GPT 5.5, and Claude Haiku 4.5. The resulting feedback captures how decisions and preferences vary across persona backgrounds, including hesitation after a price increase, willingness to continue after an AI assistant fails, and latency tolerance. We conducted two main validation studies: First, a 400-trial controlled study evaluated persona adherence across ten behavioral attributes and all four environments. The declared behavior was expressed or correctly suppressed in 366 trials (91.5%). Second, human and LLM judges evaluated the extraction quality of human-grounded personas. Overall, MatrAIx provides an end-to-end infrastructure for evaluating AI systems and digital products with diverse simulated human users.
Pressure, What Pressure? Sycophancy Disentanglement in Language Models via Reward Decomposition
Large language models exhibit sycophancy, the tendency to shift their stated positions toward perceived user preferences or authority cues regardless of evidence. Standard alignment methods fail to correct this because scalar reward models conflate two distinct failure modes into a single signal: pressure capitulation, where the model changes a correct answer under social pressure, and evidence blindness, where the model ignores the provided context entirely. We operationalise sycophancy through formal definitions of pressure independence and evidence responsiveness, serving as a working framework for disentangled training rather than a definitive characterisation of the phenomenon. We propose the first approach to sycophancy reduction via reward decomposition, introducing a multi-component Group Relative Policy Optimisation (GRPO) reward that decomposes the training signal into five terms: pressure resistance, context fidelity, position consistency, agreement suppression, and factual correctness. We train using a contrastive dataset pairing pressure-free baselines with pressured variants across three authority levels and two opposing evidence contexts. Across five base models, our two-phase pipeline consistently reduces sycophancy on all metric axes, with ablations confirming that each reward term governs an independent behavioural dimension. The learned resistance to pressure generalises beyond our training methodology and prompt structure, reducing answer-priming sycophancy by up to 17 points on SycophancyEval despite the absence of such pressure forms during training.