James Zou
Publications
MatrAIx: Simulating the World with 8.3 Billion Persona Agents
Human evaluation of AI systems and digital products is costly, slow, and difficult to scale. Offline evaluations are more scalable but often abstract away human diversity and interactive behavior. We therefore introduce MatrAIx, a population-scale simulated-user evaluation infrastructure for testing AI systems and digital products with heterogeneous users. MatrAIx has three core components: First, Persona 8B contains 8.3 billion persona records represented by 1,290 categorical dimensions. Records are either sampled from a dependency graph that preserves correlated attributes or derived from human-authored profiles. We release a quality-filtered coreset of approximately 1 million personas, comprising 599,847 human-grounded and 400,000 synthetic records. Second, the MatrAIx Playground provides four environments in which diverse users evaluate and interact with digital products: Survey, AI Chatbot, Web, and App. Third, MatrAIx provides 1,010 application tasks spanning more than 25 domains, including Commerce, Software, Finance, and Healthcare. We conducted 18,189 evaluation trials across eight representative tasks. Persona agents were powered by three LLMs: Claude Opus 4.8, GPT 5.5, and Claude Haiku 4.5. The resulting feedback captures how decisions and preferences vary across persona backgrounds, including hesitation after a price increase, willingness to continue after an AI assistant fails, and latency tolerance. We conducted two main validation studies: First, a 400-trial controlled study evaluated persona adherence across ten behavioral attributes and all four environments. The declared behavior was expressed or correctly suppressed in 366 trials (91.5%). Second, human and LLM judges evaluated the extraction quality of human-grounded personas. Overall, MatrAIx provides an end-to-end infrastructure for evaluating AI systems and digital products with diverse simulated human users.
ReasonOps: Operator Segmentation for LLM Reasoning Traces
Chain-of-thought traces from large reasoning models can span tens of thousands of tokens, yet we lack a vocabulary for describing their internal structure. Previous methods developed to analyze chain-of-thought traces are either too rigid or not expressive enough, failing to capture features across domains and models. To remedy this, we develop ReasonOps, an unsupervised, expressive method for annotating chain-of-thought traces, providing succinct universal operators. Using ReasonOps, we analyze 44,662 traces from 12 thinking LLMs spanning 6 families across 8 reasoning benchmarks and discover that they share a common compositional structure: 7 recurring reasoning operators -- discourse-level moves such as backtracking, inferring, and hypothesizing -- that emerge from unsupervised clustering of sentence-initial 3-token pivots. These operators appear across every model family and benchmark domain, confirmed by three independent LLM judges who classify held-out samples at 70 -76% accuracy. We analyze the structure of operators on easy vs. hard problems, revealing that reflective operators are more helpful on hard problems and harm performance on easy problems. Operator sequences are highly model-identifying: a classifier trained on operator distributions alone recovers the source model with macro-AUC, revealing that each model family has a distinctive reasoning fingerprint. Structural operator features predict within-problem answer correctness well above baselines. Classifiers built on these operators reach WP-AUC and on AIME specifically. ReasonOps further enables early quality estimation well before the trace completes: we predict at WP-AUC for only 50% of the trace. The ReasonOps pipeline is unsupervised and annotation-free, enabling deep insights into LLM reasoning traces as well as strong downstream results on model identification and correctness prediction.
The Price Reversal Phenomenon: When Cheaper Reasoning Models End Up Costing More
Developers and consumers increasingly choose reasoning language models (RLMs) based on their listed API prices. However, how accurately do these prices reflect actual inference costs? We conduct the first systematic study of this question, evaluating 8 frontier RLMs across 9 diverse tasks covering competition math, science QA, code generation, and multi-domain reasoning. We uncover the pricing reversal phenomenon: in 21.8% of model-pair comparisons, the model with a lower listed price actually incurs a higher total cost, with reversal magnitude reaching up to 28x. For example, Gemini 3 Flash's listed price is 78% cheaper than GPT-5.2's, yet its actual cost across all tasks is 22% higher. We trace the root cause to vast heterogeneity in thinking token consumption: on the same query, one model may use 900% more thinking tokens than another. In fact, removing thinking token costs reduces ranking reversals by 70% and raises the rank correlation (Kendall's $τ$ ) between price and cost rankings from 0.563 to 0.873. We further show that per-query cost prediction is fundamentally difficult: repeated runs of the same query yield thinking token variation up to 9.7x, establishing an irreducible noise floor for any predictor. Our findings demonstrate that listed API pricing is an unreliable proxy for actual cost, calling for cost-aware model selection and transparent per-request cost monitoring.