Taejin Park
Publications
Fine-Tuned LLM as a Complementary Predictor Improving Ads System
Recommendation systems power engagement and monetization across feeds, ads, and short-video platforms, but translating the latest advances in Large Language Models into Recommendation Systems (RecSys) gains remains rare, particularly in advertising and production-scale real-world industry setups. Prior real-world LLM successes typically fall into three buckets: (a) generative retrieval that directly predicts the next items for candidate generation, (b) late-stage re-ranking that uses LLMs, and (c) auxiliary signal enrichment with LLMs. We introduce a complementary paradigm for ads: a fine-tuned open-source LLM used not as a ranker, but as an ads-specific ancillary predictor, forecasting likely advertisers from user profiles and histories. This LLM-driven advertiser prediction augments conventional candidate generation and provides informative priors to downstream ranking. Developed in a large-scale production advertising system, our approach produces substantial offline improvements and measurable online business impact, demonstrating that LLM world knowledge and predictive capacity can be efficiently harnessed. Beyond validating LLMs for ads applications, our results show that targeted ancillary predictions can unlock end-to-end gains across both retrieval and late-stage ranking, offering a practical path to LLM-enhanced recommendation at scale.
Behavioural feasible set: Value alignment constraints on AI decision support
When organisations adopt commercial AI systems for decision support, they inherit value judgements embedded by vendors that are neither transparent nor renegotiable. The governance puzzle is not whether AI can support decisions but which recommendations the system can actually produce given how its vendor has configured it. I formalise this as a behavioural feasible set, the range of recommendations reachable under vendor-imposed alignment constraints, and characterise diagnostic thresholds for when organisational requirements exceed the system's flexibility. In scenario-based experiments using binary decision scenarios and multi-stakeholder ranking tasks, I show that alignment materially compresses this set. Comparing pre- and post-alignment variants of an open-weight model isolates the mechanism: alignment makes the system substantially less able to shift its recommendation even under legitimate contextual pressure. Leading commercial models exhibit comparable or greater rigidity. In multi-stakeholder tasks, alignment shifts implied stakeholder priorities rather than neutralising them, meaning organisations adopt embedded value orientations set upstream by the vendor. Organisations thus face a governance problem that better prompting cannot resolve: selecting a vendor partially determines which trade-offs remain negotiable and which stakeholder priorities are structurally embedded.