Min Zhang
Publications
BrandFusion: A Multi-Agent Framework for Seamless Brand Integration in Text-to-Video Generation
The rapid advancement of text-to-video (T2V) models has revolutionized content creation, yet their commercial potential remains largely untapped. We introduce, for the first time, the task of seamless brand integration in T2V: automatically embedding advertiser brands into prompt-generated videos while preserving semantic fidelity to user intent. This task confronts three core challenges: maintaining prompt fidelity, ensuring brand recognizability, and achieving contextually natural integration. To address them, we propose BrandFusion, a novel multi-agent framework comprising two synergistic phases. In the offline phase (advertiser-facing), we construct a Brand Knowledge Base by probing model priors and adapting to novel brands via lightweight fine-tuning. In the online phase (user-facing), five agents jointly refine user prompts through iterative refinement, leveraging the shared knowledge base and real-time contextual tracking to ensure brand visibility and semantic alignment. Experiments on 18 established and 2 custom brands across multiple state-of-the-art T2V models demonstrate that BrandFusion significantly outperforms baselines in semantic preservation, brand recognizability, and integration naturalness. Human evaluations further confirm higher user satisfaction, establishing a practical pathway for sustainable T2V monetization.
From Verbatim to Gist: Distilling Pyramidal Multimodal Memory via Semantic Information Bottleneck for Long-Horizon Video Agents
While multimodal large language models have demonstrated impressive short-term reasoning, they struggle with long-horizon video understanding due to limited context windows and static memory mechanisms that fail to mirror human cognitive efficiency. Existing paradigms typically fall into two extremes: vision-centric methods that incur high latency and redundancy through dense visual accumulation, or text-centric approaches that suffer from detail loss and hallucination via aggressive captioning. To bridge this gap, we propose MM-Mem, a pyramidal multimodal memory architecture grounded in Fuzzy-Trace Theory. MM-Mem structures memory hierarchically into a Sensory Buffer, Episodic Stream, and Symbolic Schema, enabling the progressive distillation of fine-grained perceptual traces (verbatim) into high-level semantic schemas (gist). Furthermore, to govern the dynamic construction of memory, we derive a Semantic Information Bottleneck objective and introduce SIB-GRPO to optimize the trade-off between memory compression and task-relevant information retention. In inference, we design an entropy-driven top-down memory retrieval strategy, which first tries with the abstract Symbolic Schema and progressively "drills down" to the Sensory Buffer and Episodic Stream under high uncertainty. Extensive experiments across 4 benchmarks confirm the effectiveness of MM-Mem on both offline and streaming tasks, demonstrating robust generalization and validating the effectiveness of cognition-inspired memory organization. Code is available at https://github.com/EliSpectre/MM-Mem.