Chuan Luo
Publications
Action-Aware Generative Sequence Modeling for Short Video Recommendation
With the rapid development of the Internet, users have increasingly higher expectations for the recommendation accuracy of online content consumption platforms. However, short videos often contain diverse segments, and users may not hold the same attitude toward all of them. Traditional binary-classification recommendation models, which treat a video as a single holistic entity, face limitations in accurately capturing such nuanced preferences. Considering that user consumption is a temporal process, this paper demonstrates that the timing of user actions can represent diverse intentions through statistical analysis and examination of action patterns. Based on this insight, we propose a novel modeling paradigm: Action-Aware Generative Sequence Network (A2Gen), which refines user actions along the temporal dimension and chains them into sequences for unified processing and prediction. First, we introduce the Context-aware Attention Module (CAM) to model action sequences enriched with item-specific contextual features. Building upon this, we develop the Hierarchical Sequence Encoder (HSE) to learn temporal action patterns from users' historical actions. Finally, through leveraging CAM, we design a module for action sequence generation: the Action-seq Autoregressive Generator (AAG). Extensive offline experiments on the Kuaishou's dataset and the Tmall public dataset demonstrate the superiority of our proposed model. Furthermore, through large-scale online A/B testing deployed on Kuaishou's platform, our model achieves significant improvements over baseline methods in multi-task prediction by leveraging sequential information. Specifically, it yields increases of 0.34% in user watch time, 8.1% in interaction rate, and 0.162% in overall user retention (LifeTime-7), leading to successful deployment across all traffic, serving over 400 million users every day.
Hi-SAM: A Hierarchical Structure-Aware Multi-modal Framework for Large-Scale Recommendation
Multi-modal recommendation has gained traction as items possess rich attributes like text and images. Semantic ID-based approaches effectively discretize this information into compact tokens. However, two challenges persist: (1) Suboptimal Tokenization: existing methods (e.g., RQ-VAE) lack disentanglement between shared cross-modal semantics and modality-specific details, causing redundancy or collapse; (2) Architecture-Data Mismatch: vanilla Transformers treat semantic IDs as flat streams, ignoring the hierarchy of user interactions, items, and tokens. Expanding items into multiple tokens amplifies length and noise, biasing attention toward local details over holistic semantics. We propose Hi-SAM, a Hierarchical Structure-Aware Multi-modal framework with two designs: (1) Disentangled Semantic Tokenizer (DST): unifies modalities via geometry-aware alignment and quantizes them via a coarse-to-fine strategy. Shared codebooks distill consensus while modality-specific ones recover nuances from residuals, enforced by mutual information minimization; (2) Hierarchical Memory-Anchor Transformer (HMAT): splits positional encoding into inter- and intra-item subspaces via Hierarchical RoPE to restore hierarchy. It inserts Anchor Tokens to condense items into compact memory, retaining details for the current item while accessing history only through compressed summaries. Experiments on real-world datasets show consistent improvements over SOTA baselines, especially in cold-start scenarios. Deployed on a large-scale social platform serving millions of users, Hi-SAM achieved a 6.55% gain in the core online metric.