Zhenzhe Zheng
Publications
Guiding the Recommender: Information-Aware Auto-Bidding for Content Promotion
Modern content platforms offer paid promotion to mitigate cold start by allocating exposure via auctions. Our empirical analysis reveals a counterintuitive flaw in this paradigm: while promotion rescues low-to-medium quality content, it can harm high-quality content by forcing exposure to suboptimal audiences, polluting engagement signals and downgrading future recommendation. We recast content promotion as a dual-objective optimization that balances short-term value acquisition with long-term model improvement. To make this tractable at bid time in content promotion, we introduce a decomposable surrogate objective, gradient coverage, and establish its formal connection to Fisher Information and optimal experimental design. We design a two-stage auto-bidding algorithm based on Lagrange duality that dynamically paces budget through a shadow price and optimizes impression-level bids using per-impression marginal utilities. To address missing labels at bid time, we propose a confidence-gated gradient heuristic, paired with a zeroth-order variant for black-box models that reliably estimates learning signals in real time. We provide theoretical guarantees, proving monotone submodularity of the composite objective, sublinear regret in online auction, and budget feasibility. Extensive offline experiments on synthetic and real-world datasets validate the framework: it outperforms baselines, achieves superior final AUC/LogLoss, adheres closely to budget targets, and remains effective when gradients are approximated zeroth-order. These results show that strategic, information-aware promotion can improve long-term model performance and organic outcomes beyond naive impression-maximization strategies.
Can LLMs Clean Up Your Mess? A Survey of Application-Ready Data Preparation with LLMs
Data preparation aims to denoise raw datasets, uncover cross-dataset relationships, and extract valuable insights from them, which is essential for a wide range of data-centric applications. Driven by (i) rising demands for application-ready data (e.g., for analytics, visualization, decision-making), (ii) increasingly powerful LLM techniques, and (iii) the emergence of infrastructures that facilitate flexible agent construction (e.g., using Databricks Unity Catalog), LLM-enhanced methods are rapidly becoming a transformative and potentially dominant paradigm for data preparation. By investigating hundreds of recent literature works, this paper presents a systematic review of this evolving landscape, focusing on the use of LLM techniques to prepare data for diverse downstream tasks. First, we characterize the fundamental paradigm shift, from rule-based, model-specific pipelines to prompt-driven, context-aware, and agentic preparation workflows. Next, we introduce a task-centric taxonomy that organizes the field into three major tasks: data cleaning (e.g., standardization, error processing, imputation), data integration (e.g., entity matching, schema matching), and data enrichment (e.g., data annotation, profiling). For each task, we survey representative techniques, and highlight their respective strengths (e.g., improved generalization, semantic understanding) and limitations (e.g., the prohibitive cost of scaling LLMs, persistent hallucinations even in advanced agents, the mismatch between advanced methods and weak evaluation). Moreover, we analyze commonly used datasets and evaluation metrics (the empirical part). Finally, we discuss open research challenges and outline a forward-looking roadmap that emphasizes scalable LLM-data systems, principled designs for reliable agentic workflows, and robust evaluation protocols.