Guanyu Zhu
Publications
On the Role of Language Representations in Auto-Bidding: Findings and Implications
Auto-bidding is a crucial task in real-time advertising markets, where policies must optimize long-horizon value under delivery constraints (e.g., budget and CPA). Existing methods for auto-bidding rely on compact numerical state representations: while they can implicitly capture delivery dynamics, they offer limited support for explicitly representing and controlling high-level intent, evolving feedback, and operator-style strategic guidance in real campaigns. Meanwhile, Large Language Models (LLMs) offer a powerful method for encoding semantic information, it remains unclear when LLMs help and how to integrate them without sacrificing numerical precision. Through systematic preliminary studies, we find that (1) LLM embeddings contain bidding-relevant cues yet cannot replace numerical features, and (2) gains emerge only with careful semantic--numeric integration rather than naive concatenation. Motivated by these findings, we propose \textit{SemBid}, a novel auto-bidding framework that injects LLM-encoded semantics into offline bidding trajectories at the token level. SemBid introduces three semantic inputs: \textit{Task}, \textit{History}, and \textit{Strategy}. It injects these semantics as tokens alongside numerical trajectory tokens and uses self-attention to integrate them, improving controllability and generalization across objectives. Across diverse scenarios and budget regimes, SemBid outperforms competitive baselines from offline RL and generative sequence modeling, with more consistent gains in overall performance, constraint satisfaction, and robustness. Our code is available at: \href{https://github.com/AlanYu04/SemBid-KDD2026}{\textcolor{blue}{here}}.
PhysicsMind: Sim and Real Mechanics Benchmarking for Physical Reasoning and Prediction in Foundational VLMs and World Models
Modern foundational Multimodal Large Language Models (MLLMs) and video world models have advanced significantly in mathematical, common-sense, and visual reasoning, but their grasp of the underlying physics remains underexplored. Existing benchmarks attempting to measure this matter rely on synthetic, Visual Question Answer templates or focus on perceptual video quality that is tangential to measuring how well the video abides by physical laws. To address this fragmentation, we introduce PhysicsMind, a unified benchmark with both real and simulation environments that evaluates law-consistent reasoning and generation over three canonical principles: Center of Mass, Lever Equilibrium, and Newton's First Law. PhysicsMind comprises two main tasks: i) VQA tasks, testing whether models can reason and determine physical quantities and values from images or short videos, and ii) Video Generation(VG) tasks, evaluating if predicted motion trajectories obey the same center-of-mass, torque, and inertial constraints as the ground truth. A broad range of recent models and video generation models is evaluated on PhysicsMind and found to rely on appearance heuristics while often violating basic mechanics. These gaps indicate that current scaling and training are still insufficient for robust physical understanding, underscoring PhysicsMind as a focused testbed for physics-aware multimodal models. Our data will be released upon acceptance.