Qingpeng Cai
Publications
PlatformBid: An Auto-Bidding Benchmark from a Unified Advertising Platform's Perspective
Real-time bidding is central to computational advertising, comprising three elements: Supply Side Platform (SSP) selling ad impressions, Demand Side Platform (DSP) bidding for advertisers, and Ad Exchange conducting auctions between them. Traditional auto-bidding algorithms focus solely on the DSP side, maximizing advertiser conversions by adjusting bids against competitors. However, current big ad platforms, such as social media and e-commerce companies, now integrate SSP, DSP, and Ad Exchange functions internally. From such ad platforms' perspective, the goal of the auto-bidding algorithms is not only to maximize the advertisers' conversions, but also the total revenue of the platform. Given the lack of platform-centric evaluation frameworks and the pressing need to advance auto-bidding research, we propose PlatformBid - the first comprehensive benchmark designed from a unified ad platform's perspective. To accurately reflect the real-world auto-bidding scenarios, we define three representative settings: (1) homogeneous competition with identical algorithms across advertisers, (2) heterogeneous competition with diverse algorithmic strategies, and (3) promotional competition where some advertisers surge budgets for boosting sales during promotional events like Black Friday. We systematically evaluate a broad spectrum of existing auto-bidding methods across these settings, encompassing classical control methods, RL-based methods, and recent generative methods. Besides these methods, we further propose a novel auto-bidding method based on flow-matching, termed BidFlow, which leverages the flow-matching method's expressive policy representation to effectively handle dynamic competitive environments. Online experiments on Kuaishou further show a +0.68\% improvement in target cost, providing deployment evidence for the offline-online consistency of PlatformBid.
Position-Aware Drafting for Inference Acceleration in LLM-Based Generative List-Wise Recommendation
Large language model (LLM)-based generative list-wise recommendation has advanced rapidly, but decoding remains sequential and thus latency-prone. To accelerate inference without changing the target distribution, speculative decoding (SD) uses a small draft model to propose several next tokens at once and a target LLM to verify and accept the longest prefix, skipping multiple steps per round. In generative recommendation, however, each item is represented by multiple semantic-ID tokens, often with separators, and current drafts typically treat these tokens uniformly. This overlooks two practical facts: (i) a token's semantics depend on its within-item slot, and (ii) uncertainty tends to increase with speculation depth. Without modeling these effects, SD's speedups can be limited. We introduce PAD-Rec, Position-Aware Drafting for generative Recommendation, a lightweight module that augments the draft model with two complementary signals. Item position embeddings explicitly encode the within-item slot of each token, strengthening structural awareness. Step position embeddings encode the draft step, allowing the model to adapt to depth-dependent uncertainty and improve proposal quality. To harmonize these signals with base features, we add simple gates: a learnable coefficient for item slots and a context-driven gate for draft steps. The module is trainable, easy to integrate with standard draft models, and adds negligible inference overhead. Extensive experiments on four real-world datasets show up to 3.1x wall-clock speedup and about 5% average wall-clock speedup gain over strong SD baselines, while largely preserving recommendation quality.
LBM: Hierarchical Large Auto-Bidding Model via Reasoning and Acting
The growing scale of ad auctions on online advertising platforms has intensified competition, making manual bidding impractical and necessitating auto-bidding to help advertisers achieve their economic goals. Current auto-bidding methods have evolved to use offline reinforcement learning or generative methods to optimize bidding strategies, but they can sometimes behave counterintuitively due to the black-box training manner and limited mode coverage of datasets, leading to challenges in understanding task status and generalization in dynamic ad environments. Large language models (LLMs) offer a promising solution by leveraging prior human knowledge and reasoning abilities to improve auto-bidding performance. However, directly applying LLMs to auto-bidding faces difficulties due to the need for precise actions in competitive auctions and the lack of specialized auto-bidding knowledge, which can lead to hallucinations and suboptimal decisions. To address these challenges, we propose a hierarchical Large autoBidding Model (LBM) to leverage the reasoning capabilities of LLMs for developing a superior auto-bidding strategy. This includes a high-level LBM-Think model for reasoning and a low-level LBM-Act model for action generation. Specifically, we propose a dual embedding mechanism to efficiently fuse two modalities, including language and numerical inputs, for language-guided training of the LBM-Act; then, we propose an offline reinforcement fine-tuning technique termed GQPO for mitigating the LLM-Think's hallucinations and enhancing decision-making performance without simulation or real-world rollout like previous multi-turn LLM-based methods. Experiments demonstrate the superiority of a generative backbone based on our LBM, especially in an efficient training manner and generalization ability.