Yue Zhao
Publications
Fairness or Fluency? An Investigation into Language Bias of Pairwise LLM-as-a-Judge
Recent advances in Large Language Models (LLMs) have incentivized the development of LLM-as-a-judge, an application of LLMs where they are used as judges to decide the quality of a certain piece of text given a certain context. However, previous studies have demonstrated that LLM-as-a-judge can be biased towards different aspects of the judged texts, which often do not align with human preference. One of the identified biases is language bias, which indicates that the decision of LLM-as-a-judge can differ based on the language of the judged texts. In this paper, we study two types of language bias in pairwise LLM-as-a-judge: (1) performance disparity between languages when the judge is prompted to compare options from the same language, and (2) bias towards options written in major languages when the judge is prompted to compare options of two different languages. We find that for same-language judging, there exist significant performance disparities across language families, with European languages consistently outperforming African languages, and this bias is more pronounced in culturally-related subjects. For inter-language judging, we observe that most models favor English answers, and that this preference is influenced more by answer language than question language. Finally, we investigate whether language bias is in fact caused by low-perplexity bias, a previously identified bias of LLM-as-a-judge, and we find that while perplexity is slightly correlated with language bias, language bias cannot be fully explained by perplexity only.
Multimodal Generative Engine Optimization: Rank Manipulation for Vision-Language Model Rankers
Vision-Language Models (VLMs) are rapidly replacing unimodal encoders in modern retrieval and recommendation systems. While their capabilities are well-documented, their robustness against adversarial manipulation in competitive ranking scenarios remains largely unexplored. In this paper, we uncover a critical vulnerability in VLM-based product search: multimodal ranking attacks. We present Multimodal Generative Engine Optimization (MGEO), a novel adversarial framework that enables a malicious actor to unfairly promote a target product by jointly optimizing imperceptible image perturbations and fluent textual suffixes. Unlike existing attacks that treat modalities in isolation, MGEO employs an alternating gradient-based optimization strategy to exploit the deep cross-modal coupling within the VLM. Extensive experiments on real-world datasets using state-of-the-art models demonstrate that our coordinated attack significantly outperforms text-only and image-only baselines. These findings reveal that multimodal synergy, typically a strength of VLMs, can be weaponized to compromise the integrity of search rankings without triggering conventional content filters.