Zezhong Fan
Publications
CRAB: Codebook Rebalancing for Bias Mitigation in Generative Recommendation
Generative recommendation (GeneRec) has introduced a new paradigm that represents items as discrete semantic tokens and predicts items in a generative manner. Despite its strong performance across multiple recommendation tasks, existing GeneRec approaches still suffer from severe popularity bias and may even exacerbate it. In this work, we conduct a comprehensive empirical analysis to uncover the root causes of this phenomenon, yielding two core insights: 1) imbalanced tokenization inherits and can further amplify popularity bias from historical item interactions; 2) current training procedures disproportionately favor popular tokens while neglecting semantic relationships among tokens, thereby intensifying popularity bias. Building on these insights, we propose CRAB, a post-hoc debiasing strategy for GeneRec that alleviates popularity bias by mitigating frequency imbalance among semantic tokens. Specifically, given a well-trained model, we first rebalance the codebook by splitting over-popular tokens while preserving their hierarchical semantic structure. Based on the adjusted codebook, we further introduce a tree-structured regularizer to enhance semantic consistency, encouraging more informative representations for unpopular tokens during training. Experiments on real-world datasets demonstrate that CRAB significantly improves recommendation performance by effectively alleviating popularity bias.
CURE:Circuit-Aware Unlearning for LLM-based Recommendation
Recent advances in large language models (LLMs) have opened new opportunities for recommender systems by enabling rich semantic understanding and reasoning about user interests and item attributes. However, as privacy regulations tighten, incorporating user data into LLM-based recommendation (LLMRec) introduces significant privacy risks, making unlearning algorithms increasingly crucial for practical deployment. Despite growing interest in LLMRec unlearning, most existing approaches formulate unlearning as a weighted combination of forgetting and retaining objectives while updating model parameters in a uniform manner. Such formulations inevitably induce gradient conflicts between the two objectives, leading to unstable optimization and resulting in either ineffective unlearning or severe degradation of model utility. Moreover, the unlearning procedure remains largely black-box, undermining its transparency and trustworthiness. To tackle these challenges, we propose CURE, a circuit-aware unlearning framework that disentangles model components into functionally distinct subsets and selectively updates them. Here, a circuit refers to a computational subgraph that is causally responsible for task-specific behaviors. Specifically, we extract the core circuits underlying item recommendation and analyze how individual modules within these circuits contribute to the forget and retain objectives. Based on this analysis, these modules are categorized into forget-specific, retain-specific, and task-shared groups, each subject to function-specific update rules to mitigate gradient conflicts during unlearning. Experiments on real-world datasets show that our approach achieves more effective unlearning than existing baselines.
Segment and Matte Anything in a Unified Model
Segment Anything (SAM) has recently pushed the boundaries of segmentation by demonstrating zero-shot generalization and flexible prompting after training on over one billion masks. Despite this, its mask prediction accuracy often falls short of the precision required in real-world applications. While several refinement modules have been proposed to boost SAM's segmentation quality, achieving highly accurate object delineation within a single, unified framework remains an open challenge. Furthermore, interactive image matting, which aims to generate fine-grained alpha mattes guided by diverse user hints, has not yet been explored in the context of SAM. Insights from recent studies highlight strong correlations between segmentation and matting, suggesting the feasibility of a unified model capable of both tasks. In this paper, we introduce Segment And Matte Anything (SAMA), a lightweight extension of SAM that delivers high-quality interactive image segmentation and matting with minimal extra parameters. Our Multi-View Localization Encoder (MVLE) captures detailed features from local views, while the Localization Adapter (Local-Adapter) refines mask outputs by recovering subtle boundary details. We also incorporate two prediction heads for each task into the architecture to generate segmentation and matting masks, simultaneously. Trained on a diverse dataset aggregated from publicly available sources, SAMA achieves state-of-the-art performance across multiple segmentation and matting benchmarks, showcasing its adaptability and effectiveness in a wide range of downstream tasks.