Xiyang Hu
Publications
Do Vision Language Models Understand Human Engagement in Games?
Inferring human engagement from gameplay video is important for game design and player-experience research, yet it remains unclear whether vision--language models (VLMs) can infer such latent psychological states from visual cues alone. Using the GameVibe Few-Shot dataset across nine first-person shooter games, we evaluate three VLMs under six prompting strategies, including zero-shot prediction, theory-guided prompts grounded in Flow, GameFlow, Self-Determination Theory, and MDA, and retrieval-augmented prompting. We consider both pointwise engagement prediction and pairwise prediction of engagement change between consecutive windows. Results show that zero-shot VLM predictions are generally weak and often fail to outperform simple per-game majority-class baselines. Memory- or retrieval-augmented prompting improves pointwise prediction in some settings, whereas pairwise prediction remains consistently difficult across strategies. Theory-guided prompting alone does not reliably help and can instead reinforce surface-level shortcuts. These findings suggest a perception--understanding gap in current VLMs: although they can recognize visible gameplay cues, they still struggle to robustly infer human engagement across games.
Multimodal Generative Engine Optimization: Rank Manipulation for Vision-Language Model Rankers
Vision-Language Models (VLMs) are rapidly replacing unimodal encoders in modern retrieval and recommendation systems. While their capabilities are well-documented, their robustness against adversarial manipulation in competitive ranking scenarios remains largely unexplored. In this paper, we uncover a critical vulnerability in VLM-based product search: multimodal ranking attacks. We present Multimodal Generative Engine Optimization (MGEO), a novel adversarial framework that enables a malicious actor to unfairly promote a target product by jointly optimizing imperceptible image perturbations and fluent textual suffixes. Unlike existing attacks that treat modalities in isolation, MGEO employs an alternating gradient-based optimization strategy to exploit the deep cross-modal coupling within the VLM. Extensive experiments on real-world datasets using state-of-the-art models demonstrate that our coordinated attack significantly outperforms text-only and image-only baselines. These findings reveal that multimodal synergy, typically a strength of VLMs, can be weaponized to compromise the integrity of search rankings without triggering conventional content filters.
Value-Action Alignment in Large Language Models under Privacy-Prosocial Conflict
Large language models (LLMs) are increasingly used to simulate decision-making tasks involving personal data sharing, where privacy concerns and prosocial motivations can push choices in opposite directions. Existing evaluations often measure privacy-related attitudes or sharing intentions in isolation, which makes it difficult to determine whether a model's expressed values jointly predict its downstream data-sharing actions as in real human behaviors. We introduce a context-based assessment protocol that sequentially administers standardized questionnaires for privacy attitudes, prosocialness, and acceptance of data sharing within a bounded, history-carrying session. To evaluate value-action alignments under competing attitudes, we use multi-group structural equation modeling (MGSEM) to identify relations from privacy concerns and prosocialness to data sharing. We propose Value-Action Alignment Rate (VAAR), a human-referenced directional agreement metric that aggregates path-level evidence for expected signs. Across multiple LLMs, we observe stable but model-specific Privacy-PSA-AoDS profiles, and substantial heterogeneity in value-action alignment.