Hyunji Nam
Publications
Pigeonholing: Bad prompts hurt models to collapse and make mistakes
While in-context learning is generally shown to be effective in Large Language Models (LLMs), bad contexts can cause performance degradation and mode collapse, a phenomenon we call "pigeonholing." **Unintentionally bad** contexts can happen without malicious jailbreaking intents: For example, a user asks the model to justify an incorrect math theorem or fails to correct the model's buggy code. Specifically, we investigate ``pigeonholing" in two scenarios: (1) when the user suggests a solution, and (2) when the conversation context includes the assistant's previous (incorrect) responses. Our experiments across 10 verifiable and open-ended tasks with 10 different models show that pigeonholing manifests in several ways: (1) repeating the incorrect answers from context (leading to 38-40% performance drop), (2) converging on a narrow set of answers in coding and text generation without exploring alternatives, and (3) flipping stance on controversial topics to align with the user or the assistant's previous claims. We find that pigeonholing worsens almost monotonically with the number of conversation turns (performance drops by additional 14+% as repeated mistakes increase from 1 to 5), and pigeonholing-induced mode collapse can happen even when the provided example is correct. As a step toward mitigation, we propose RLVR with synthetic errors which improves models by 43-60% under bad contexts compared to vanilla RLVR baselines.
Netflix Artwork Personalization via LLM Post-training
Large language models (LLMs) have demonstrated success in various applications of user recommendation and personalization across e-commerce and entertainment. On many entertainment platforms such as Netflix, users typically interact with a wide range of titles, each represented by an artwork. Since users have diverse preferences, an artwork that appeals to one type of user may not resonate with another with different preferences. Given this user heterogeneity, our work explores the novel problem of personalized artwork recommendations according to diverse user preferences. Similar to the multi-dimensional nature of users' tastes, titles contain different themes and tones that may appeal to different viewers. For example, the same title might feature both heartfelt family drama and intense action scenes. Users who prefer romantic content may like the artwork emphasizing emotional warmth between the characters, while those who prefer action thrillers may find high-intensity action scenes more intriguing. Rather than a one-size-fits-all approach, we conduct post-training of pre-trained LLMs to make personalized artwork recommendations, selecting the most preferred visual representation of a title for each user and thereby improving user satisfaction and engagement. Our experimental results with Llama 3.1 8B models (trained on a dataset of 110K data points and evaluated on 5K held-out user-title pairs) show that the post-trained LLMs achieve 3-5\% improvements over the Netflix production model, suggesting a promising direction for granular personalized recommendations using LLMs.