Qiang Luo
Publications
OneReason Technical Report
Generative recommendation models in the OneRec family have been widely deployed in many real-world services, such as short-video, live-streaming, advertising, and e-commerce. However, these generative models can only benefit from the scaling advantage, while their reasoning ability is hard to activate, since we cannot construct meaningful Chain-of-Thought (CoT) sequences consisting of itemic tokens only. Inspired by the success of the reasoning-style ``think before answer'' paradigm in the LLM field, we conduct preliminary studies (i.e., OneRec-Think, OpenOneRec) to explore reasoning capability in generative recommendation. Nevertheless, we notice an unexpected phenomenon: the thinking mode does not show advantages over the non-thinking mode. Drawing insights from recent findings on CoT robustness in multi-modal language models, we argue that effective reasoning in recommendation rests on two factors: perception, the ability to ground itemic tokens in their underlying language semantics, and cognition, the ability to reorganize a user's behavior sequence into coherent latent interest points. We therefore propose OneReason, which includes: (1) strong itemic token perception in pre-training, (2) a three-level cognition-enhanced CoT format for recommendation tasks in SFT, and (3) a specialize-then-unify training recipe in RL to enhance the thinking ability.
MuonRec: Shifting the Optimizer Paradigm Beyond Adam in Scalable Generative Recommendation
Recommender systems (RecSys) are increasingly emphasizing scaling, leveraging larger architectures and more interaction data to improve personalization. Yet, despite the optimizer's pivotal role in training, modern RecSys pipelines almost universally default to Adam/AdamW, with limited scrutiny of whether these choices are truly optimal for recommendation. In this work, we revisit optimizer design for scalable recommendation and introduce MuonRec, the first framework that brings the recently proposed Muon optimizer to RecSys training. Muon performs orthogonalized momentum updates for 2D weight matrices via Newton-Schulz iteration, promoting diverse update directions and improving optimization efficiency. We develop an open-source training recipe for recommendation models and evaluate it across both traditional sequential recommenders and modern generative recommenders. Extensive experiments demonstrate that MuonRec reduces converged training steps by an average of 32.4\% while simultaneously improving final ranking quality. Specifically, MuonRec yields consistent relative gains in NDCG@10, averaging 12.6\% across all settings, with particularly pronounced improvements in generative recommendation models. These results consistently outperform strong Adam/AdamW baselines, positioning Muon as a promising new optimizer standard for RecSys training. Our code is available.