Qiang Luo
Publications
WhisperRec: Latent Reasoning for Efficient Foundation Recommendation Models
Large language models (LLMs) have demonstrated strong reasoning capabilities, motivating their adoption as backbones for foundation recommendation models (FRMs). Existing approaches typically enhance recommendation with explicit Chain-of-Thought (CoT) under the Think-then-Answer paradigm. However, generating lengthy rationales introduces substantial inference overhead, while fixed CoT templates struggle to model diverse, dynamic, and context-dependent user interests. We propose WhisperRec, an efficient latent reasoning framework for FRMs. WhisperRec compresses teacher-generated CoT into learnable latent reasoning tokens, enabling a Latent-Reason-then-Answer paradigm that performs reasoning in latent space without producing verbose rationales. This design retains decision-relevant reasoning information while avoiding the latency bottleneck of autoregressive rationale generation. Specifically, it first introduces Multi-View Adaptive CoT (MV-ACoT) to construct diverse, high-quality supervision from complementary perspectives on user interests. MV-ACoT also adapts reasoning complexity to each instance, applying lightweight analysis to clear cases and targeted multi-factor reasoning to challenging ones. Building on a pre-trained FRM, WhisperRec then employs a three-stage Latent Reasoning Alignment procedure to progressively internalize teacher CoT into latent representations. Finally, curriculum-based post-training activates latent-token reasoning for downstream recommendation while preserving standard recommendation capability. Experiments on an industrial-scale Kuaishou dataset and the public Kuaishou LLM-Rec benchmark show that WhisperRec consistently outperforms explicit-CoT methods and conventional baselines. Compared with explicit CoT Think and No-Think variants, WhisperRec improves SID@64 by 17.44% and 9.33%, respectively, and achieves over 10x higher online inference throughput.
OneReason Technical Report
Generative recommendation models in the OneRec family have been widely deployed in many real-world services, such as short-video, live-streaming, advertising, and e-commerce. However, these generative models can only benefit from the scaling advantage, while their reasoning ability is hard to activate, since we cannot construct meaningful Chain-of-Thought (CoT) sequences consisting of itemic tokens only. Inspired by the success of the reasoning-style ``think before answer'' paradigm in the LLM field, we conduct preliminary studies (i.e., OneRec-Think, OpenOneRec) to explore reasoning capability in generative recommendation. Nevertheless, we notice an unexpected phenomenon: the thinking mode does not show advantages over the non-thinking mode. Drawing insights from recent findings on CoT robustness in multi-modal language models, we argue that effective reasoning in recommendation rests on two factors: perception, the ability to ground itemic tokens in their underlying language semantics, and cognition, the ability to reorganize a user's behavior sequence into coherent latent interest points. We therefore propose OneReason, which includes: (1) strong itemic token perception in pre-training, (2) a three-level cognition-enhanced CoT format for recommendation tasks in SFT, and (3) a specialize-then-unify training recipe in RL to enhance the thinking ability.
MuonRec: Shifting the Optimizer Paradigm Beyond Adam in Scalable Generative Recommendation
Recommender systems (RecSys) are increasingly emphasizing scaling, leveraging larger architectures and more interaction data to improve personalization. Yet, despite the optimizer's pivotal role in training, modern RecSys pipelines almost universally default to Adam/AdamW, with limited scrutiny of whether these choices are truly optimal for recommendation. In this work, we revisit optimizer design for scalable recommendation and introduce MuonRec, the first framework that brings the recently proposed Muon optimizer to RecSys training. Muon performs orthogonalized momentum updates for 2D weight matrices via Newton-Schulz iteration, promoting diverse update directions and improving optimization efficiency. We develop an open-source training recipe for recommendation models and evaluate it across both traditional sequential recommenders and modern generative recommenders. Extensive experiments demonstrate that MuonRec reduces converged training steps by an average of 32.4\% while simultaneously improving final ranking quality. Specifically, MuonRec yields consistent relative gains in NDCG@10, averaging 12.6\% across all settings, with particularly pronounced improvements in generative recommendation models. These results consistently outperform strong Adam/AdamW baselines, positioning Muon as a promising new optimizer standard for RecSys training. Our code is available.