Jun Wang
Publications
A/B Agent: A Self-Evolving Agent for Strategy Iteration in Industrial A/B Testing
Industrial recommendation strategy iteration heavily relies on large-scale A/B experimentation. Traditional tuning requires experts to repeatedly design strategies, configure experiments, analyze results, and adjust parameters, making the process labor-intensive and time-consuming. Meanwhile, valuable knowledge from historical experiments is often fragmented, making systematic reuse difficult through manual expert effort alone. Existing RAG agents partially alleviate this burden by retrieving prior strategies, but typically organize experience in a flat manner, overlooking the hierarchical relationships among business scenarios, recommendation stages, optimization objectives, and experimental contexts. This often results in mismatched retrieval and limited cross-scenario transfer, while preventing agents from continuously refining strategies and parameters through sequential A/B feedback. % To address these limitations, we propose A/B Agent, a closed-loop A/B agent for industrial recommendation strategy optimization. The framework comprises three tightly coupled core components: Historical Strategy Knowledge Organization, Autonomous Target-Aware Strategy Generation, and Experiment-Guided Strategy Self-Evolution. It organizes historical strategies into a hierarchical experience tree, retrieves transferable evidence through multi-path Tree-RAG to generate executable strategies, and continuously analyzes online A/B feedback to guide autonomous tuning and update the experience tree for self-evolution. Extensive offline and online evaluations demonstrate its effectiveness, including a 4.829% improvement in GMV in a real-world short-video e-commerce recommendation system while maintaining positive gains across all guardrail metrics.
Atomic Intent Reasoning: Bringing LLM Semantics to Industrial Cross-Domain Recommendations
Cross-domain recommendation is a core problem in content-to-e-commerce platforms. Its objective is to leverage user interactions with content to infer potential purchasing intent on the e-commerce side, thereby enhancing conversion rates and commercial value. However, in real industrial scenarios, cross-domain recommendation faces multiple challenges: significant semantic gaps exist between different domains, and user cross-domain behavior sequences are often massive in scale and rich in noise. Although large language models (LLMs) possess powerful semantic understanding and reasoning capabilities, their millisecond-level inference latency makes direct application in online recommendation systems difficult. To address these issues, this paper introduces AIR (Atomic Intent Reasoning), an LLM-driven cross-domain recommendation framework designed for industrial-grade deployment. By migrating LLM inference to the offline phase and dynamically constructing user intent representations through efficient retrieval and composition during online operations, it achieves approximately 400* inference acceleration while maintaining semantic consistency. Experimental results across multiple public datasets demonstrate that our method achieves state-of-the-art performance in cross-domain recommendation tasks. Furthermore, large-scale online A/B testing conducted in Kuaishou E-commerce's real-world business scenarios shows that our approach delivers stable and significant improvements across multiple core business metrics, including a +3.446% increase in GMV, fully validating its effectiveness and practical value in industrial-scale recommendation systems.
PhotoBench: Beyond Visual Matching Towards Personalized Intent-Driven Photo Retrieval
Personal photo albums are not merely collections of static images but living, ecological archives defined by temporal continuity, social entanglement, and rich metadata, which makes the personalized photo retrieval non-trivial. However, existing retrieval benchmarks rely heavily on context-isolated web snapshots, failing to capture the multi-source reasoning required to resolve authentic, intent-driven user queries. To bridge this gap, we introduce PhotoBench, the first benchmark constructed from authentic, personal albums. It is designed to shift the paradigm from visual matching to personalized multi-source intent-driven reasoning. Based on a rigorous multi-source profiling framework, which integrates visual semantics, spatial-temporal metadata, social identity, and temporal events for each image, we synthesize complex intent-driven queries rooted in users' life trajectories. Extensive evaluation on PhotoBench exposes two critical limitations: the modality gap, where unified embedding models collapse on non-visual constraints, and the source fusion paradox, where agentic systems perform poor tool orchestration. These findings indicate that the next frontier in personal multimodal retrieval lies beyond unified embeddings, necessitating robust agentic reasoning systems capable of precise constraint satisfaction and multi-source fusion. Our PhotoBench is available.