J. Ding
Publications
GRAB: An LLM-Inspired Sequence-First Click-Through Rate Prediction Modeling Paradigm
Traditional Deep Learning Recommendation Models (DLRMs) face increasing bottlenecks in performance and efficiency, often struggling with generalization and long-sequence modeling. Inspired by the scaling success of Large Language Models (LLMs), we propose Generative Ranking for Ads at Baidu (GRAB), an end-to-end generative framework for Click-Through Rate (CTR) prediction. GRAB integrates a novel Causal Action-aware Multi-channel Attention (CamA) mechanism to effectively capture temporal dynamics and specific action signals within user behavior sequences. Full-scale online deployment demonstrates that GRAB significantly outperforms established DLRMs, delivering a 3.05% increase in revenue and a 3.49% rise in CTR. Furthermore, the model demonstrates desirable scaling behavior: its expressive power shows a monotonic and approximately linear improvement as longer interaction sequences are utilized.
Simple Role Assignment is Extraordinarily Effective for Safety Alignment
Principle-based alignment often lacks context sensitivity and completeness. Grounded in Theory of Mind, we propose role conditioning as a compact alternative: social roles (e.g., mother, judge) implicitly encode both values and the cognitive schemas required to apply them. We introduce a training-free pipeline featuring a role-conditioned generator and iterative role-based critics for refinement. Across five model families, our approach consistently outperforms principle-based, Chain-of-Thought (CoT) and other baselines across benchmarks. Notably, it reduces unsafe outputs on the WildJailbreak benchmark from 81.4\% to 3.6\% with DeepSeek-V3. Not only for common safety benchmarks, it consistently applies for agentic safety tasks. These results establish role assignment as a powerful, interpretable paradigm for AI alignment and LLM-as-a-Judge construction.