Zihao Zhu
Publications
BrandFusion: A Multi-Agent Framework for Seamless Brand Integration in Text-to-Video Generation
The rapid advancement of text-to-video (T2V) models has revolutionized content creation, yet their commercial potential remains largely untapped. We introduce, for the first time, the task of seamless brand integration in T2V: automatically embedding advertiser brands into prompt-generated videos while preserving semantic fidelity to user intent. This task confronts three core challenges: maintaining prompt fidelity, ensuring brand recognizability, and achieving contextually natural integration. To address them, we propose BrandFusion, a novel multi-agent framework comprising two synergistic phases. In the offline phase (advertiser-facing), we construct a Brand Knowledge Base by probing model priors and adapting to novel brands via lightweight fine-tuning. In the online phase (user-facing), five agents jointly refine user prompts through iterative refinement, leveraging the shared knowledge base and real-time contextual tracking to ensure brand visibility and semantic alignment. Experiments on 18 established and 2 custom brands across multiple state-of-the-art T2V models demonstrate that BrandFusion significantly outperforms baselines in semantic preservation, brand recognizability, and integration naturalness. Human evaluations further confirm higher user satisfaction, establishing a practical pathway for sustainable T2V monetization.
Unveiling Covert Toxicity in Multimodal Data via Toxicity Association Graphs: A Graph-Based Metric and Interpretable Detection Framework
Detecting toxicity in multimodal data remains a significant challenge, as harmful meanings often lurk beneath seemingly benign individual modalities: only emerging when modalities are combined and semantic associations are activated. To address this, we propose a novel detection framework based on Toxicity Association Graphs (TAGs), which systematically model semantic associations between innocuous entities and latent toxic implications. Leveraging TAGs, we introduce the first quantifiable metric for hidden toxicity, the Multimodal Toxicity Covertness (MTC), which measures the degree of concealment in toxic multimodal expressions. By integrating our detection framework with the MTC metric, our approach enables precise identification of covert toxicity while preserving full interpretability of the decision-making process, significantly enhancing transparency in multimodal toxicity detection. To validate our method, we construct the Covert Toxic Dataset, the first benchmark specifically designed to capture high-covertness toxic multimodal instances. This dataset encodes nuanced cross-modal associations and serves as a rigorous testbed for evaluating both the proposed metric and detection framework. Extensive experiments demonstrate that our approach outperforms existing methods across both low- and high-covertness toxicity regimes, while delivering clear, interpretable, and auditable detection outcomes. Together, our contributions advance the state of the art in explainable multimodal toxicity detection and lay the foundation for future context-aware and interpretable approaches. Content Warning: This paper contains examples of toxic multimodal content that may be offensive or disturbing to some readers. Reader discretion is advised.