Qi She
Publications
SteerVTE: Seamless Video Text Editing with Style and Glyph Control
Visual text editing aims to precisely modify text in images and videos while preserving stylistic consistency and visual realism. Despite significant advances in the image domain, video text editing remains largely unexplored: it is a localized task demanding stroke-level precision within small text regions, which compounds the challenges of cross-frame accuracy, temporal coherence, and stylistic fidelity. We introduce SteerVTE, a unified framework that \underline{\textbf{steer}}s a frozen video diffusion model to perform precise \underline{\textbf{V}}ideo \underline{\textbf{T}}ext \underline{\textbf{E}}diting through style and glyph control. Built on a frozen diffusion transformer, SteerVTE attaches a lightweight text context adapter with two complementary modules: a style encoder capturing the original text's visual attributes, and dual-granularity glyph encoders encoding the target text at both the line and character levels. To overcome the inherently weak text rendering priors of video foundation models, we further propose a glyph-aware spatial-focal loss and a three-stage progressive training curriculum that scales from image to video data. To support large-scale training, we also develop an automatic synthesis pipeline and construct SteerVTE-1M, a dataset of one million triplets spanning diverse scenes, fonts, and stylistic effects. Extensive experiments demonstrate that SteerVTE substantially outperforms existing video editing baselines across text accuracy, style consistency, and temporal coherence.
AD-MIR: Bridging the Gap from Perception to Persuasion in Advertising Video Understanding via Structured Reasoning
Multimodal understanding of advertising videos is essential for interpreting the intricate relationship between visual storytelling and abstract persuasion strategies. However, despite excelling at general search, existing agents often struggle to bridge the cognitive gap between pixel-level perception and high-level marketing logic. To address this challenge, we introduce AD-MIR, a framework designed to decode advertising intent via a two-stage architecture. First, in the Structure-Aware Memory Construction phase, the system converts raw video into a structured database by integrating semantic retrieval with exact keyword matching. This approach prioritizes fine-grained brand details (e.g., logos, on-screen text) while dynamically filtering out irrelevant background noise to isolate key protagonists. Second, the Structured Reasoning Agent mimics a marketing expert through an iterative inquiry loop, decomposing the narrative to deduce implicit persuasion tactics. Crucially, it employs an evidence-based self-correction mechanism that rigorously validates these insights against specific video frames, automatically backtracking when visual support is lacking. Evaluation on the AdsQA benchmark demonstrates that AD-MIR achieves state-of-the-art performance, surpassing the strongest general-purpose agent, DVD, by 1.8% in strict and 9.5% in relaxed accuracy. These results underscore that effective advertising understanding demands explicitly grounding abstract marketing strategies in pixel-level evidence. The code is available at https://github.com/Little-Fridge/AD-MIR.