Benyu Zhang
Publications
Agentic Recommender System with Hierarchical Belief-State Memory
Memory-augmented LLM agents have advanced personalized recommendation, yet existing approaches universally adopt flat memory representations that conflate ephemeral signals with stable preferences, and none provides a complete lifecycle governing how memory should evolve. We propose MARS (Memory-Augmented Agentic Recommender System), a framework that treats recommendation as a partially observable problem and maintains a structured belief state that progressively abstracts noisy behavioral observations into a compact estimate of user preferences. MARS organizes this belief state into three tiers: event memory buffers raw signals, preference memory maintains fine-grained mutable chunks with explicit strength and evidence tracking, and profile memory distills all preferences into a coherent natural language narrative. A complete lifecycle of six operations -- extraction, reinforcement, weakening, consolidation, forgetting, and resynthesis -- is adaptively scheduled by an LLM-based planner rather than fixed-interval heuristics. Experiments on four InstructRec benchmark domains show that \ours achieves state-of-the-art performance with average improvements of 26.4% in HR@1 and 10.3% in NDCG@10 over the strongest baselines with further gains from agentic scheduling in evolving settings.
Rethinking ANN-based Retrieval: Multifaceted Learnable Index for Large-scale Recommendation System
Approximate nearest neighbor (ANN) search is widely used in the retrieval stage of large-scale recommendation systems. In this stage, candidate items are indexed using their learned embedding vectors, and ANN search is executed for each user (or item) query to retrieve a set of relevant items. However, ANN-based retrieval has two key limitations. First, item embeddings and their indices are typically learned in separate stages: indexing is often performed offline after embeddings are trained, which can yield suboptimal retrieval quality-especially for newly created items. Second, although ANN offers sublinear query time, it must still be run for every request, incurring substantial computation cost at industry scale. In this paper, we propose MultiFaceted Learnable Index (MFLI), a scalable, real-time retrieval paradigm that learns multifaceted item embeddings and indices within a unified framework and eliminates ANN search at serving time. Specifically, we construct a multifaceted hierarchical codebook via residual quantization of item embeddings and co-train the codebook with the embeddings. We further introduce an efficient multifaceted indexing structure and mechanisms that support real-time updates. At serving time, the learned hierarchical indices are used directly to identify relevant items, avoiding ANN search altogether. Extensive experiments on real-world data with billions of users show that MFLI improves recall on engagement tasks by up to 11.8\%, cold-content delivery by up to 57.29\%, and semantic relevance by 13.5\% compared with prior state-of-the-art methods. We also deploy MFLI in the system and report online experimental results demonstrating improved engagement, less popularity bias, and higher serving efficiency.
Principled Synthetic Data Enables the First Scaling Laws for LLMs in Recommendation
Large Language Models (LLMs) represent a promising frontier for recommender systems, yet their development has been impeded by the absence of predictable scaling laws, which are crucial for guiding research and optimizing resource allocation. We hypothesize that this may be attributed to the inherent noise, bias, and incompleteness of raw user interaction data in prior continual pre-training (CPT) efforts. This paper introduces a novel, layered framework for generating high-quality synthetic data that circumvents such issues by creating a curated, pedagogical curriculum for the LLM. We provide powerful, direct evidence for the utility of our curriculum by showing that standard sequential models trained on our principled synthetic data significantly outperform ($+130\%$ on recall@100 for SasRec) models trained on real data in downstream ranking tasks, demonstrating its superiority for learning generalizable user preference patterns. Building on this, we empirically demonstrate, for the first time, robust power-law scaling for an LLM that is continually pre-trained on our high-quality, recommendation-specific data. Our experiments reveal consistent and predictable perplexity reduction across multiple synthetic data modalities. These findings establish a foundational methodology for reliable scaling LLM capabilities in the recommendation domain, thereby shifting the research focus from mitigating data deficiencies to leveraging high-quality, structured information.
Efficient Sequential Recommendation for Long Term User Interest Via Personalization
Recent years have witnessed success of sequential modeling, generative recommender, and large language model for recommendation. Though the scaling law has been validated for sequential models, it showed inefficiency in computational capacity when considering real-world applications like recommendation, due to the non-linear(quadratic) increasing nature of the transformer model. To improve the efficiency of the sequential model, we introduced a novel approach to sequential recommendation that leverages personalization techniques to enhance efficiency and performance. Our method compresses long user interaction histories into learnable tokens, which are then combined with recent interactions to generate recommendations. This approach significantly reduces computational costs while maintaining high recommendation accuracy. Our method could be applied to existing transformer based recommendation models, e.g., HSTU and HLLM. Extensive experiments on multiple sequential models demonstrate its versatility and effectiveness. Source code is available at \href{https://github.com/facebookresearch/PerSRec}{https://github.com/facebookresearch/PerSRec}.