Haodong Li
Publications
AD-MIR: Bridging the Gap from Perception to Persuasion in Advertising Video Understanding via Structured Reasoning
Multimodal understanding of advertising videos is essential for interpreting the intricate relationship between visual storytelling and abstract persuasion strategies. However, despite excelling at general search, existing agents often struggle to bridge the cognitive gap between pixel-level perception and high-level marketing logic. To address this challenge, we introduce AD-MIR, a framework designed to decode advertising intent via a two-stage architecture. First, in the Structure-Aware Memory Construction phase, the system converts raw video into a structured database by integrating semantic retrieval with exact keyword matching. This approach prioritizes fine-grained brand details (e.g., logos, on-screen text) while dynamically filtering out irrelevant background noise to isolate key protagonists. Second, the Structured Reasoning Agent mimics a marketing expert through an iterative inquiry loop, decomposing the narrative to deduce implicit persuasion tactics. Crucially, it employs an evidence-based self-correction mechanism that rigorously validates these insights against specific video frames, automatically backtracking when visual support is lacking. Evaluation on the AdsQA benchmark demonstrates that AD-MIR achieves state-of-the-art performance, surpassing the strongest general-purpose agent, DVD, by 1.8% in strict and 9.5% in relaxed accuracy. These results underscore that effective advertising understanding demands explicitly grounding abstract marketing strategies in pixel-level evidence. The code is available at https://github.com/Little-Fridge/AD-MIR.
M2A: Multimodal Memory Agent with Dual-Layer Hybrid Memory for Long-Term Personalized Interactions
This work addresses the challenge of personalized question answering in long-term human-machine interactions: when conversational history spans weeks or months and exceeds the context window, existing personalization mechanisms struggle to continuously absorb and leverage users' incremental concepts, aliases, and preferences. Current personalized multimodal models are predominantly static-concepts are fixed at initialization and cannot evolve during interactions. We propose M2A, an agentic dual-layer hybrid memory system that maintains personalized multimodal information through online updates. The system employs two collaborative agents: ChatAgent manages user interactions and autonomously decides when to query or update memory, while MemoryManager breaks down memory requests from ChatAgent into detailed operations on the dual-layer memory bank, which couples a RawMessageStore (immutable conversation log) with a SemanticMemoryStore (high-level observations), providing memories at different granularities. In addition, we develop a reusable data synthesis pipeline that injects concept-grounded sessions from Yo'LLaVA and MC-LLaVA into LoCoMo long conversations while preserving temporal coherence. Experiments show that M2A significantly outperforms baselines, demonstrating that transforming personalization from one-shot configuration to a co-evolving memory mechanism provides a viable path for high-quality individualized responses in long-term multimodal interactions. The code is available at https://github.com/Little-Fridge/M2A.