Hanwen Du
Publications
On the Role of Language Representations in Auto-Bidding: Findings and Implications
Auto-bidding is a crucial task in real-time advertising markets, where policies must optimize long-horizon value under delivery constraints (e.g., budget and CPA). Existing methods for auto-bidding rely on compact numerical state representations: while they can implicitly capture delivery dynamics, they offer limited support for explicitly representing and controlling high-level intent, evolving feedback, and operator-style strategic guidance in real campaigns. Meanwhile, Large Language Models (LLMs) offer a powerful method for encoding semantic information, it remains unclear when LLMs help and how to integrate them without sacrificing numerical precision. Through systematic preliminary studies, we find that (1) LLM embeddings contain bidding-relevant cues yet cannot replace numerical features, and (2) gains emerge only with careful semantic--numeric integration rather than naive concatenation. Motivated by these findings, we propose \textit{SemBid}, a novel auto-bidding framework that injects LLM-encoded semantics into offline bidding trajectories at the token level. SemBid introduces three semantic inputs: \textit{Task}, \textit{History}, and \textit{Strategy}. It injects these semantics as tokens alongside numerical trajectory tokens and uses self-attention to integrate them, improving controllability and generalization across objectives. Across diverse scenarios and budget regimes, SemBid outperforms competitive baselines from offline RL and generative sequence modeling, with more consistent gains in overall performance, constraint satisfaction, and robustness. Our code is available at: \href{https://github.com/AlanYu04/SemBid-KDD2026}{\textcolor{blue}{here}}.
Chain of Mindset: Reasoning with Adaptive Cognitive Modes
Human problem-solving is never the repetition of a single mindset, by which we mean a distinct mode of cognitive processing. When tackling a specific task, we do not rely on a single mindset; instead, we integrate multiple mindsets within the single solution process. However, existing LLM reasoning methods fall into a common trap: they apply the same fixed mindset across all steps, overlooking that different stages of solving the same problem require fundamentally different mindsets. This single-minded assumption prevents models from reaching the next level of intelligence. To address this limitation, we propose Chain of Mindset (CoM), a training-free agentic framework that enables step-level adaptive mindset orchestration. CoM decomposes reasoning into four functionally heterogeneous mindsets: Spatial, Convergent, Divergent, and Algorithmic. A Meta-Agent dynamically selects the optimal mindset based on the evolving reasoning state, while a bidirectional Context Gate filters cross-module information flow to maintain effectiveness and efficiency. Experiments across six challenging benchmarks spanning mathematics, code generation, scientific QA, and spatial reasoning demonstrate that CoM achieves state-of-the-art performance, outperforming the strongest baseline by 4.96\% and 4.72\% in overall accuracy on Qwen3-VL-32B-Instruct and Gemini-2.0-Flash, while balancing reasoning efficiency. Our code is publicly available at \href{https://github.com/QuantaAlpha/chain-of-mindset}{https://github.com/QuantaAlpha/chain-of-mindset}.