Yanchen Jiang
Publications
One Model, Two Markets: Bid-Aware Generative Recommendation
Generative Recommender Systems using semantic ids, such as TIGER (Rajput et al., 2023), have emerged as a widely adopted competitive paradigm in sequential recommendation. However, existing architectures are designed solely for semantic retrieval and do not address concerns such as monetization via ad revenue and incorporation of bids for commercial retrieval. We propose GEM-Rec, a unified framework that integrates commercial relevance and monetization objectives directly into the generative sequence. We introduce control tokens to decouple the decision of whether to show an ad from which item to show. This allows the model to learn valid placement patterns directly from interaction logs, which inherently reflect past successful ad placements. Complementing this, we devise a Bid-Aware Decoding mechanism that handles real-time pricing, injecting bids directly into the inference process to steer the generation toward high-value items. We prove that this approach guarantees allocation monotonicity, ensuring that higher bids weakly increase an ad's likelihood of being shown without requiring model retraining. Experiments demonstrate that GEM-Rec allows platforms to dynamically optimize for semantic relevance and platform revenue.
LLM Active Alignment: A Nash Equilibrium Perspective
We develop a game-theoretic framework for predicting and steering the behavior of populations of large language models (LLMs) through Nash equilibrium (NE) analysis. To avoid the intractability of equilibrium computation in open-ended text spaces, we model each agent's action as a mixture over human subpopulations. Agents choose actively and strategically which groups to align with, yielding an interpretable and behaviorally substantive policy class. We derive closed-form NE characterizations, adopting standard concave-utility assumptions to enable analytical system-level predictions and give explicit, actionable guidance for shifting alignment targets toward socially desirable outcomes. The method functions as an active alignment layer on top of existing alignment pipelines such as RLHF. In a social-media setting, we show that a population of LLMs, especially reasoning-based models, may exhibit political exclusion, pathologies where some subpopulations are ignored by all LLM agents, which can be avoided by our method, illustrating the promise of applying the method to regulate multi-agent LLM dynamics across domains.