Dawn Song
Publications
MatrAIx: Simulating the World with 8.3 Billion Persona Agents
Human evaluation of AI systems and digital products is costly, slow, and difficult to scale. Offline evaluations are more scalable but often abstract away human diversity and interactive behavior. We therefore introduce MatrAIx, a population-scale simulated-user evaluation infrastructure for testing AI systems and digital products with heterogeneous users. MatrAIx has three core components: First, Persona 8B contains 8.3 billion persona records represented by 1,290 categorical dimensions. Records are either sampled from a dependency graph that preserves correlated attributes or derived from human-authored profiles. We release a quality-filtered coreset of approximately 1 million personas, comprising 599,847 human-grounded and 400,000 synthetic records. Second, the MatrAIx Playground provides four environments in which diverse users evaluate and interact with digital products: Survey, AI Chatbot, Web, and App. Third, MatrAIx provides 1,010 application tasks spanning more than 25 domains, including Commerce, Software, Finance, and Healthcare. We conducted 18,189 evaluation trials across eight representative tasks. Persona agents were powered by three LLMs: Claude Opus 4.8, GPT 5.5, and Claude Haiku 4.5. The resulting feedback captures how decisions and preferences vary across persona backgrounds, including hesitation after a price increase, willingness to continue after an AI assistant fails, and latency tolerance. We conducted two main validation studies: First, a 400-trial controlled study evaluated persona adherence across ten behavioral attributes and all four environments. The declared behavior was expressed or correctly suppressed in 366 trials (91.5%). Second, human and LLM judges evaluated the extraction quality of human-grounded personas. Overall, MatrAIx provides an end-to-end infrastructure for evaluating AI systems and digital products with diverse simulated human users.
AgenticPay: A Multi-Agent LLM Negotiation System for Buyer-Seller Transactions
Large language model (LLM)-based agents are increasingly expected to negotiate, coordinate, and transact autonomously, yet existing benchmarks lack principled settings for evaluating language-mediated economic interaction among multiple agents. We introduce AgenticPay, a benchmark and simulation framework for multi-agent buyer-seller negotiation driven by natural language. AgenticPay models markets in which buyers and sellers possess private constraints and product-dependent valuations, and must reach agreements through multi-round linguistic negotiation rather than numeric bidding alone. The framework supports a diverse suite of over 110 tasks ranging from bilateral bargaining to many-to-many markets, with structured action extraction and metrics for feasibility, efficiency, and welfare. Benchmarking state-of-the-art proprietary and open-weight LLMs reveals substantial gaps in negotiation performance and highlights challenges in long-horizon strategic reasoning, establishing AgenticPay as a foundation for studying agentic commerce and language-based market interaction. Code and dataset are available at the link: https://github.com/SafeRL-Lab/AgenticPay.