Bo Zheng
Publications
Pailitao-VL: Unified Embedding and Reranker for Real-Time Multi-Modal Industrial Search
In this work, we presented Pailitao-VL, a comprehensive multi-modal retrieval system engineered for high-precision, real-time industrial search. We here address three critical challenges in the current SOTA solution: insufficient retrieval granularity, vulnerability to environmental noise, and prohibitive efficiency-performance gap. Our primary contribution lies in two fundamental paradigm shifts. First, we transitioned the embedding paradigm from traditional contrastive learning to an absolute ID-recognition task. Through anchoring instances to a globally consistent latent space defined by billions of semantic prototypes, we successfully overcome the stochasticity and granularity bottlenecks inherent in existing embedding solutions. Second, we evolved the generative reranker from isolated pointwise evaluation to the compare-and-calibrate listwise policy. By synergizing chunk-based comparative reasoning with calibrated absolute relevance scoring, the system achieves nuanced discriminative resolution while circumventing the prohibitive latency typically associated with conventional reranking methods. Extensive offline benchmarks and online A/B tests on Alibaba e-commerce platform confirm that Pailitao-VL achieves state-of-the-art performance and delivers substantial business impact. This work demonstrates a robust and scalable path for deploying advanced MLLM-based retrieval architectures in demanding, large-scale production environments.
Zenith: Scaling up Ranking Models for Billion-scale Livestreaming Recommendation
Accurately capturing feature interactions is essential in recommender systems, and recent trends show that scaling up model capacity could be a key driver for next-level predictive performance. While prior work has explored various model architectures to capture multi-granularity feature interactions, relatively little attention has been paid to efficient feature handling and scaling model capacity without incurring excessive inference latency. In this paper, we address this by presenting Zenith, a scalable and efficient ranking architecture that learns complex feature interactions with minimal runtime overhead. Zenith is designed to handle a few high-dimensional Prime Tokens with Token Fusion and Token Boost modules, which exhibits superior scaling laws compared to other state-of-the-art ranking methods, thanks to its improved token heterogeneity. Its real-world effectiveness is demonstrated by deploying the architecture to TikTok Live, a leading online livestreaming platform that attracts billions of users globally. Our A/B test shows that Zenith achieves +1.05%/-1.10% in online CTR AUC and Logloss, and realizes +9.93% gains in Quality Watch Session / User and +8.11% in Quality Watch Duration / User.
ShopSimulator: Evaluating and Exploring RL-Driven LLM Agent for Shopping Assistants
Large language model (LLM)-based agents are increasingly deployed in e-commerce shopping. To perform thorough, user-tailored product searches, agents should interpret personal preferences, engage in multi-turn dialogues, and ultimately retrieve and discriminate among highly similar products. However, existing research has yet to provide a unified simulation environment that consistently captures all of these aspects, and always focuses solely on evaluation benchmarks without training support. In this paper, we introduce ShopSimulator, a large-scale and challenging Chinese shopping environment. Leveraging ShopSimulator, we evaluate LLMs across diverse scenarios, finding that even the best-performing models achieve less than 40% full-success rate. Error analysis reveals that agents struggle with deep search and product selection in long trajectories, fail to balance the use of personalization cues, and to effectively engage with users. Further training exploration provides practical guidance for overcoming these weaknesses, with the combination of supervised fine-tuning (SFT) and reinforcement learning (RL) yielding significant performance improvements. Code and data will be released at https://github.com/ShopAgent-Team/ShopSimulator.
Multi-Behavior Sequential Modeling with Transition-Aware Graph Attention Network for E-Commerce Recommendation
User interactions on e-commerce platforms are inherently diverse, involving behaviors such as clicking, favoriting, adding to cart, and purchasing. The transitions between these behaviors offer valuable insights into user-item interactions, serving as a key signal for un- derstanding evolving preferences. Consequently, there is growing interest in leveraging multi-behavior data to better capture user intent. Recent studies have explored sequential modeling of multi- behavior data, many relying on transformer-based architectures with polynomial time complexity. While effective, these approaches often incur high computational costs, limiting their applicability in large-scale industrial systems with long user sequences. To address this challenge, we propose the Transition-Aware Graph Attention Network (TGA), a linear-complexity approach for modeling multi-behavior transitions. Unlike traditional trans- formers that treat all behavior pairs equally, TGA constructs a structured sparse graph by identifying informative transitions from three perspectives: (a) item-level transitions, (b) category-level transitions, and (c) neighbor-level transitions. Built upon the structured graph, TGA employs a transition-aware graph Attention mechanism that jointly models user-item interactions and behav- ior transition types, enabling more accurate capture of sequential patterns while maintaining computational efficiency. Experiments show that TGA outperforms all state-of-the-art models while sig- nificantly reducing computational cost. Notably, TGA has been deployed in a large-scale industrial production environment, where it leads to impressive improvements in key business metrics.
DecisionLLM: Large Language Models for Long Sequence Decision Exploration
Long-sequence decision-making, which is usually addressed through reinforcement learning (RL), is a critical component for optimizing strategic operations in dynamic environments, such as real-time bidding in computational advertising. The Decision Transformer (DT) introduced a powerful paradigm by framing RL as an autoregressive sequence modeling problem. Concurrently, Large Language Models (LLMs) have demonstrated remarkable success in complex reasoning and planning tasks. This inspires us whether LLMs, which share the same Transformer foundation, but operate at a much larger scale, can unlock new levels of performance in long-horizon sequential decision-making problem. This work investigates the application of LLMs to offline decision making tasks. A fundamental challenge in this domain is the LLMs' inherent inability to interpret continuous values, as they lack a native understanding of numerical magnitude and order when values are represented as text strings. To address this, we propose treating trajectories as a distinct modality. By learning to align trajectory data with natural language task descriptions, our model can autoregressively predict future decisions within a cohesive framework we term DecisionLLM. We establish a set of scaling laws governing this paradigm, demonstrating that performance hinges on three factors: model scale, data volume, and data quality. In offline experimental benchmarks and bidding scenarios, DecisionLLM achieves strong performance. Specifically, DecisionLLM-3B outperforms the traditional Decision Transformer (DT) by 69.4 on Maze2D umaze-v1 and by 0.085 on AuctionNet. It extends the AIGB paradigm and points to promising directions for future exploration in online bidding.